Identity
Official name, alternate names, responsible people and defining category.
Entities and Structured Data
Keywords describe words. Entities describe the real people, organizations, places, products and concepts those words refer to.
An entity must be distinguishable from everything else
A business name may be shared by several companies. Entity resolution decides which references belong together.
Relationships
Website, parent organization, products, locations, profiles and contact channels.
Evidence
Consistent public pages, official links, credentials and trustworthy references.
Recognition comes before accurate retrieval
Recognition Engine Guidance focuses on the correct entity. Retrieval Engine Guidance focuses on making correct facts about that entity accessible for the question.
Disclosure: REG is an original framework developed by Dean Jessop through IRefer Club. It is not an official schema.org, Google or OpenAI standard.
JSON-LD labels meaning; it does not create truth
Structured data can identify an Organization, Person, Article, DefinedTermSet or FAQPage. It must match the visible page.
- Use stable @id values for important entities.
- Connect the same entity consistently.
- Use page-specific markup.
- Validate JSON syntax.
- Update data when visible facts change.
The glossary is published in three forms
The definitions are visible in HTML, described with DefinedTermSet JSON-LD and offered as JSON and CSV.
Sources used on this page
- Google structured data introduction — Structured-data overview.
- Google structured data policies — Visible-content alignment.
- Schema.org DefinedTerm — Glossary vocabulary.
- IRefer local visibility guide — Local-business context.