Sources and Standards
Technical and platform-specific definitions are grounded in primary research and official documentation wherever practical.
Primary and official sources
- Google SEO Starter Guide — SEO fundamentals.
- Google generative AI search guide — Official guidance and mythbusting.
- Google AI features and your website — AI features and query fan-out.
- Google structured data introduction — Structured data.
- Google structured data policies — Visible-content alignment.
- Google robots.txt introduction — Crawler access.
- OpenAI publishers FAQ — OAI-SearchBot and GPTBot.
- Perplexity crawler documentation — Crawler roles.
- IndexNow documentation — URL notification.
- Robots RFC — robots.txt standard.
- Schema.org DefinedTerm — Glossary vocabulary.
- GEO paper — GEO research.
- RAG paper — RAG research.
- IRefer local guide — Local application.
- The Great Morph — Business context.
- AI Search Explained — Longer conceptual guides.
Search products change quickly
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