AI Search Implementation Instructions
Use this sequence to review a website or public business presence without pretending that a checklist can force an outside platform to select it.
Define the entity
- Select the official name and current website.
- Identify founders, brands, products and locations.
- List official social, map, booking and contact links.
- Resolve outdated references.
Map customer questions to visible pages
Group questions by definition, comparison, local need, buying decision, support problem or action. Give each important intent a complete page or section.
Make each section retrievable
- Use a descriptive heading.
- Put the direct answer near the top.
- Name the subject clearly.
- Keep limitations near the claim.
- Link to evidence.
Build normal technical access
- Use HTTPS and successful responses.
- Permit compliant crawlers.
- Publish a sitemap.
- Use crawlable internal links.
- Set canonicals and remove accidental noindex.
Add structured data carefully
Describe the visible page and connect stable entities. Validate the JSON-LD. Do not insert claims the reader cannot verify.
Maintain and measure
- Update changed facts and dates.
- Monitor Search Console, server logs and referrals.
- Test realistic customer questions.
- Track branded demand and contacts, not only clicks.
Use IRefer’s guide as a customer-facing example
The IRefer guide shows how services, locations, profiles, contact details and AI-assisted discovery come together.